Roche launched The Art of MS Care as a creative project to showcase different viewpoints on treating multiple sclerosis, drawing on the experiences of MS specialists who are shaping future care. Healthcare professionals were encouraged to generate AI-driven artwork inspired by their own insights. The campaign aimed to foster conversation, spark new ideas, and raise awareness about MS.

 

The logo was intentionally crafted to appear artistic, blending a paintbrush stroke with an abstract heart design. This combination represents both the creativity and compassion that MS professionals bring to their work.